Privacy Policy

1. Introduction

This Privacy Policy explains how WildlyHappyLife / Wildly Happy Life ("we", "us" or "our") collects, uses, stores and protects your personal data when you use www.wildlyhappylife.com, related pages, email sign-up forms, surveys, free resources, offers, programmes, purchases or communications.

By providing your personal data, you confirm that you are over 13 years of age.

WildlyHappyLife is the data controller responsible for your personal data. The creator and responsible human for this site is Jean D Reid.

Contact details
WildlyHappyLife
Creator: Jean D Reid
Website: www.wildlyhappylife.com

Soft-opening note: this first version of the website does not include a contact form, email sign-up, survey, purchase route or free resource download. A public contact route will be added before those features go live.

2. What personal data we collect

Personal data means information that can identify you directly or indirectly. It does not include fully anonymised information.

We may collect and process the following categories of personal data:

• Communication Data — any messages, emails, form submissions, survey answers, social media messages or other communications you send to us.
• Contact and Marketing Data — your name, email address, communication preferences, email sign-up status, unsubscribe status and consent records.
• Customer Data — information relating to purchases, bookings, services or programmes, such as name, email address, billing details, payment records, order history and service notes where relevant.
• User Data — information about how you use our website, forms, free resources, online spaces or content.
• Technical Data — information collected through website tools, hosting systems, cookies or analytics, such as IP address, browser details, device information, page views, approximate location, navigation paths and time spent on pages.
• Survey and Reflection Data — answers you choose to give through WildlyHappyLife surveys, forms, reflections, feedback forms or questionnaires.

3. Sensitive personal information and open-text survey answers

We do not require you to share sensitive personal information in ordinary website contact forms or general enquiries.

This could include information about health, disability, neurodivergence, race or ethnicity, religion or belief, sexuality, gender identity, political opinions, trade union membership, trauma, caring responsibilities or other deeply personal experiences.

Please only share what feels appropriate and necessary. You do not need to include diagnoses, detailed medical history, crisis information or anything you would not want WildlyHappyLife to hold.

If a survey or form is likely to invite sensitive answers, we will ask for separate explicit consent before you submit it. Where you give explicit consent, we will use that information only for limited, stated purposes such as understanding audience needs, shaping WildlyHappyLife resources, improving communications, developing offers and responding to you where you have asked us to.

We will not use sensitive information for targeted advertising, profiling, or public storytelling. We will not publish identifying quotes, stories or testimonials without separate permission.

When newsletter, survey, contact or free resource systems are added, they will include clear consent and withdrawal routes. No public email sign-up or contact form is live in this soft-opening version.

4. How we collect your personal data

We collect personal data through:

• Direct interactions — when you complete a form or survey, sign up to emails, download a free resource, buy something, book a service, comment, message us, email us, or otherwise communicate with WildlyHappyLife.
• Automated technologies — when you use the website and technical systems collect data through cookies, hosting, analytics or similar tools.
• Third-party service providers — where tools we use provide information necessary to run the website, email list, surveys, payment processing, bookings, analytics or customer support.

5. Why we use your personal data

We may use your personal data to:

• respond to enquiries and messages;
• send free resources you requested;
• send newsletters or updates where you have opted in or where another lawful basis applies;
• provide services, offers, programmes, purchases or bookings;
• understand what support, resources and offers may be useful;
• improve our website, communications, accessibility and user experience;
• invite feedback, testimonials or survey responses;
• keep appropriate business, tax, accounting and legal records;
• protect the security and integrity of the website and systems;
• comply with legal or regulatory duties.

6. Lawful bases for processing

• Consent — for newsletter sign-ups, optional survey participation, some cookies/analytics, and any explicit consent given for sensitive personal information.
• Performance of a contract — where we need to process data to provide a product, service, booking, programme or resource you requested or purchased.
• Legitimate interests — where we use data in a fair and reasonable way to run and improve WildlyHappyLife, respond to relevant enquiries, keep basic records, understand website use, protect our systems, or communicate with existing customers about related services, unless your rights override those interests.
• Legal obligation — where we need to keep or disclose information for tax, accounting, regulatory or legal reasons.

7. Email marketing and newsletter consent

You can subscribe to WildlyHappyLife emails through website forms, landing pages, free resources or related sign-up routes.

Where we rely on consent, newsletter consent will be separate from survey participation, freebie download, or general contact. You will be able to unsubscribe using the unsubscribe link in an email once the email system is live.

We may also contact existing customers or people who have requested information about similar WildlyHappyLife services where lawful to do so. You can opt out at any time.

8. Surveys, research and voice-of-client work

WildlyHappyLife may use surveys and feedback forms to understand audience needs, improve language, develop resources, shape offers and make the website more useful.

Survey answers may be reviewed manually. Themes may be summarised in anonymised or de-identified form for planning, content development, website copy, offer design, training reflections or business development.

We will not publish identifying survey answers, names, email addresses, screenshots, stories or testimonials without separate permission.

9. Who we share your data with

We may share personal data with trusted service providers where necessary to run WildlyHappyLife. This may include:

• website hosting providers;
• SOMBA/Sio, HighLevel or other website, funnel, CRM or email systems;
• email marketing providers;
• form, survey or automation tools;
• payment processors;
• booking or calendar tools;
• cloud storage and document tools;
• analytics or cookie tools if enabled;
• professional advisers such as accountants, lawyers or technical support;
• public authorities where legally required.

We require service providers to handle personal data securely and lawfully. We do not sell or rent your personal data.

10. International transfers

Some service providers may process data outside the UK or EEA. Where this happens, we aim to use providers that apply appropriate safeguards, such as adequacy arrangements, standard contractual clauses or equivalent protection measures.

11. Data security

We use reasonable organisational and technical measures to protect personal data from unauthorised access, loss, misuse, alteration or disclosure.

Access is limited to people and service providers who need it for legitimate WildlyHappyLife purposes. No online system can be guaranteed completely secure, so please avoid sending highly sensitive, urgent, medical, safeguarding or crisis information through website forms or ordinary email.

12. Data retention

We keep personal data only for as long as reasonably necessary for the purpose it was collected, including legal, accounting, reporting or business requirements.

• Email subscriber records — until you unsubscribe or ask to be removed, with minimal suppression records kept where needed to avoid re-contacting you.
• Survey answers — normally up to 2 years for audience research and offer development, unless anonymised or unless a shorter or longer period is needed for a specific purpose.
• Contact form messages and enquiries — normally up to 2 years unless they become part of a customer, legal, safeguarding, complaint or business record.
• Customer and purchase records — for the period needed for service delivery, tax, accounting, legal and business records.
• Testimonials or permissions — for as long as the testimonial or permission is in use, unless withdrawn where withdrawal applies.

13. Your legal rights

Under UK data protection law, you may have rights to:

• access the personal data we hold about you;
• ask us to correct inaccurate or incomplete data;
• ask us to delete data in certain circumstances;
• ask us to restrict processing in certain circumstances;
• object to processing in certain circumstances;
• request data portability where applicable;
• withdraw consent where processing is based on consent;
• complain to the UK Information Commissioner's Office (ICO).

A public contact route for privacy rights requests will be added before any contact form, newsletter, survey, purchase route or free resource download goes live. During this soft-opening version, the site is intentionally informational only.

We would appreciate the chance to respond to any concern first, but you can also contact the ICO at ico.org.uk if you are unhappy with how your data is handled.

14. Cookies and website tracking

WildlyHappyLife may use cookies or similar technologies to make the website work, understand website traffic, improve user experience, remember preferences, measure content performance or support marketing.

Where required, we will ask for consent before using non-essential cookies. You can also manage cookies through your browser settings.

A separate Cookie Policy or cookie banner may be needed depending on the tools enabled on the website.

15. Third-party links

WildlyHappyLife may link to third-party websites, platforms, videos, tools or resources. We do not control those third parties and are not responsible for their privacy practices. Please review their privacy notices before submitting information to them.

16. Children

WildlyHappyLife is not directed at children under 13. Please do not submit personal data if you are under 13.

17. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The latest version will be posted on www.wildlyhappylife.com. If changes are significant and you are on our mailing list, we may also notify you by email.

18. Contact us

For privacy questions, requests or concerns, a public contact route will be added before the website begins collecting contact-form, newsletter, survey, purchase, booking or free-resource data.

WildlyHappyLife
Creator: Jean D Reid
Website: www.wildlyhappylife.com

Thank you for trusting WildlyHappyLife with your information. We aim to handle it with care, clarity and respect.